Apr 18, 2018

Five Reasons Your E-commerce Packaging Should Be Sustainable

1. Have you experienced “wrap rage”?  If you have a son, daughter, niece, nephew, or grandchild and have been to their birthday party lately you’ve likely experienced a child anxiously wanting to play with a toy and yet, the unpackaging delays the excitement by 10 or 15 minutes while someone on the sidelines takes the package aside and painstakenly and sometimes surgically releases the toy from its packaging.   Amazon began Frustration-Free Packaging (FFP) programs late in 2008.  Today, along with FFP, Amazon promotes SIOC or Ships-In-Own-Container options that are shipped without added packaging.  Eliminating the extra outer packaging allows customer branding to be visible vs. using a brown box with Amazon branding. Packaging for FFP is 100% recyclable.  Menasha – the company I work for – is a leader in the design and production of FFP and SIOC packaging solutions.

2. While Amazon has a test lab, so does Menasha.  We all know how dissatisfying it is to receive a shipment with the damaged product.  Damage creates a negative customer experience and increases costs for retailers and brands.  Amazon has very specific testing guidelines and a very high bar when it comes to ensuring products make their journey from a fulfillment center to the customer's doorstep.  ISTA-6 testing ensures that a package can pass rigorous demands.  Let us know if you are in need of testing.  We can help you design and become an FFP/SIOC packaging certified brand faster so you can go-to-market quicker. 

3. Menasha works directly with manufacturers worldwide and helps them innovate and improve their packaging, which cuts cost throughout the supply chain.  Some of our first package designs date back to the 1880’s and were used by candy manufacturers to ship licorice, anise squares, gumdrops and other candy to retail stores.  Today, because we have a test lab of our own, we can design and test to ensure you are Amazon ISTA-6 compliant in the e-commerce space.  Eliminate costly replacements due to damage and ensure your products get to the customer in the condition expected the first time.  

4. Did you know brands receive packaging feedback every day from customers who shop online and in stores?  Amazon and other online platforms hear from customers via customer reviews and through packaging feedback tools.  The immediate feedback is something all brands should be in tune with so that modifications in packaging can occur.  Pictures often accompany feedback.  Check with your retailer (like Amazon) because they are your canary in a coal mine.

5. Today, you’ll find sustainability within programs, ambassadors and departments in many companies.  Organizations are keenly aware of the trend to embrace the ‘Reduce, Reuse, Recycle’ mantra.  Businesses that ship products to consumers are focused on reducing shipping costs by optimizing parcel dimensions and reducing weight. They also use “right-sized” packaging that’s environmentally conscious and avoids damage in transit.

Interested in learning more about sustainable packaging for your e-commerce needs? Contact Us today!